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Seeing the Sound

South Korea,  Seoul Kwangwoon University,  Mass Communication,  February 23, 2015

This package is produced for educational portfolio, so it is a totally non-commercial project.

AIAIAI based in Copenhagen, Denmark is an audio design company dedicated to developing high quality audio products for everyday use. I motivated by AIAIAI's identity that has Scandinavian design foundation and their philosophy that deliver value far beyond trends.

Focusing on finding well expression between AIAIAI's design values that represent the visual and the essence of company that is producing audio products, I made the slogan; SEEING THE SOUND

I created and designed a 60 second brand film sequence, it is filled with conceptual objects that are associated with Scandinavian design. I strived to get realistic motion because I wanted the viewers have sweet illusions through this video.

The opener film was edited with AIAIAI’s official videos and I created integrated brand designs such as webpage, mobile app, and posters to extend the slogan’s use-case.

Software:
-Cinema 4D, Vray for C4D, After Effects, and Photoshop

Music:
-standingwave "keyboard stand arm extensions / neverendingever" https://soundcloud.com/standingwave/everyday-09-09-13-keyboard
-Heralds of Change "Bopgunn"
https://itunes.apple.com/gb/album/secrets-ep/id259368659

Directed, designed, and animated by Minhyung Lee
@VDAS (Visual Design & Art School)
  • Animation
  • Compositing
  • Concept Art
  • Design
  • Editing
  • Generalist (all)
  • After Effects
  • Cinema 4D
  • Final Cut Pro
  • V-Ray
Adobe
  • VFX/ANIMATION
  • Student of the Year
  • 757 Page Views
  • 12 Images
  • May 12, 2015
This is solo project. I made all of this video except the clips during 00:00-00:30.

People's Choice Awards

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